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The design features a humorous take on the common Russian grammar rule "жи-ши пиши с буквой и" displayed in three parts: the handwritten "Жи-Ши" with guide lines, a central bold block text reading "ЖИВАНШИ" (a playful nod to the Givenchy brand), and a rule in smaller block letters. The entire composition is presented in a rectangular format with stitched or embroidered effects, mixing formal and playful typography styles.
